How do you sign your email messages? Do you have a simple, “Best Regards,” followed by your name? Or do you include a full resume beneath your name? The truth is that neither of these is probably very effective at helping you market your business. Yet your email signature provides a significant opportunity for you to generate traffic to your website and to increase sales and profits. Let’s take a look at a few tips, tactics, and ideas to create an effective email signature.
#1 Social Media
Are you active on social media? Do you have a presence on one of the big players like Facebook or Twitter? Do your contacts, prospects, and customers know you’re active on social media? Your email signature is an excellent place to share a link and to invite others to connect with you. It’s recommended to simply include the link rather than a graphic or button. Many people disable the Html on their email messages and will only see the text anyway.
#2 Contact Information
Do include your contact information. However, limit yourself to the single best way to get a hold of you. If that’s your telephone number then include your telephone number. If it’s your email address then include that. Lengthy chunks of contact information are not pleasant to look at nor are they pertinent.
#3 Keep it Short and Sweet
Consider including your business tag line or a short message that reinforces your products or services. For example, if you’re a home organizer your signature might be “Your partner in living a simpler & more organized life!” You’d follow up with your website URL and a social media link or two. That’s it. If you want to include more, take care, and consider hiring a professional to help. There are email signature services that can create a business card type signature complete with your logo and tagline.
Finally, test your email signature. Make sure that all of the links work. View your signature on a variety of browsers too, to make sure it looks the way you want it to. And if possible, send visitors to a specific web page on your site created specifically to track your results. For example, if you want to send them to your home page, consider creating a duplicate home page for your email signature clicks. You can then test and track to find out how many people actually click on your email signature links.