Pinterest took off last year and it shows no signs of slowing down. Men, women, and children, people of all ages, nationalities, and interests spend hours on the site each day pinning images they find useful, interesting, or just plain fun.

Pinterest is a fantastic way to create a visual representation of your company and strengthen your brand. Additionally, it is yet another social media tool you can use to help build a connection between you and your audience.

So how do you go about creating a Pinterest page for a business? While in many ways creating your company’s Pinterest page is like creating your personal page, there are some significant differences.

#1 What Are Your Pinterest Goals?

What do you want to achieve with Pinterest? Spell it out in advance so you can create a plan to achieve it. For example, if you want to use Pinterest to show customer success using your products or services you might create boards that support that goal. A weight-loss company might post a client before and after pictures. If your goal was community involvement you might invite others to share their visual success stories with you on Pinterest.

#2 What Boards Support your Goals?

Imagine a Pinterest board like a large corkboard. Your cork board has a theme and you pin various images to that board to support your theme. A board labeled pink cupcakes for example would be covered with images of pink cupcakes. Pretty simple, right? That’s how it works on Pinterest too. However, instead of hanging on your wall, the boards are available for everyone to enjoy, comment on, and re-pin. Think of approximately 6-10 different boards you can create to support your goals.

#3 Determine Your Desired Level of Interaction

As mentioned, you can allow others to pin images to your boards. They’re called “contributors” and they can help you build a thriving Pinterest community. They also require a bit more maintenance because you’ll undoubtedly have people pinning images that you don’t want to represent your company. In order to be able to pin on your boards, they must be invited. And you can only invite people or boards that you follow. See how it can get complicated quickly? Spend some time determining how you want others to interact with each board and how these interactions can support your goals.

Finally, be sure to take steps to optimize your boards. Add each board to a category so people can find you when they search. Use hashtags to identify the subject matter. For example, #Weightlosssuccessstories. And include links to your website or to the site where the image was found. When you upload an image to Pinterest, you can embed a link in the image. Then whenever someone clicks on the pin, they are taken to the embedded URL.
Pinterest offers some significant marketing and community building opportunities. Visit the site, browse, and explore how you might be able to use it to market your business.