Why We Don’t Always Buy the Cheapest Product

Unless you are Ebenezer Scrooge before his Christmas transformation, chances are you don’t always buy the cheapest product. There are a number of reasons for this that are important to take into consideration when creating marketing material for your target audience....

Why Limited Time Offers Work

The clock is ticking. You have only 10 minutes to decide whether or not to buy an item. Or, it’s a Gold Box offer at Amazon, and the item will only be available today, or while supplies last. If you’ve ever seen these types of offers online, they are what are termed...

Where to Put Prices on Your Website

Many new business owners wonder if they should put prices on their website. And many online marketers would say no. But the truth is that it’s better to be transparent and upfront about your pricing. If you are selling to consumers, they have every right to know what...

Should You Offer Something for Free?

To many business owners, the word “free” strikes terror into their hearts. Yet giving away free items can be a good way to stimulate sales, for a number of reasons. Getting People on Your Email Marketing List Email marketing list building is important...

Gender-Based Price Discrimination

In terms of psychological pricing, one important pricing strategy to be aware of – both as a consumer and a business person – is gender-based price discrimination. What Is Psychological Pricing? Psychological pricing is a set of pricing and sales...