Why We Don’t Always Buy the Cheapest Product

Unless you are Ebenezer Scrooge before his Christmas transformation, chances are you don’t always buy the cheapest product. There are a number of reasons for this that are important to take into consideration when creating marketing material for your target audience....

Why Limited Time Offers Work

The clock is ticking. You have only 10 minutes to decide whether or not to buy an item. Or, it’s a Gold Box offer at Amazon, and the item will only be available today, or while supplies last. If you’ve ever seen these types of offers online, they are what are termed...

Where to Put Prices on Your Website

Many new business owners wonder if they should put prices on their website. And many online marketers would say no. But the truth is that it’s better to be transparent and upfront about your pricing. If you are selling to consumers, they have every right to know what...

What Is Meant by Psychological Pricing?

Psychological pricing is a pricing and sales strategy based upon the belief that certain prices will influence a potential customer in one or more ways. Psychological pricing is designed to help remove resistance to making a purchase, so the company can make more...

The Secret of Amazon’s Pricing Strategies

Amazon’s sales are more than one trillion dollars annually. How have they managed to become so successful? Their secret is psychological pricing. There are a number of techniques they use that are worth considering in your own business if you want to be more...